https://www.meisenach.com/blog daily 0.75 2024-04-03 https://www.meisenach.com/blog/language-learning-tips monthly 0.5 2024-03-22 https://images.squarespace-cdn.com/content/v1/5e7a5bd41032ef672fd9b843/1585229620093-2GEPUSPEOGX9F2GE2NW7/IMG_6197.JPG Blog - Language Learning Tips https://www.meisenach.com/blog/crafting-quality-together monthly 0.5 2024-03-22 https://images.squarespace-cdn.com/content/v1/5e7a5bd41032ef672fd9b843/1621257679255-R0AV490RWDTDUSZNGO5G/Screen+Shot+2021-04-16+at+10.21.49+AM-1.png Blog - Crafting quality together - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e7a5bd41032ef672fd9b843/1621257653546-8VY8GTD6GLCIFOOSF2XK/Screen+Shot+2021-04-14+at+9.54.59+AM-1.png Blog - Crafting quality together - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e7a5bd41032ef672fd9b843/1621257717474-25X0Q80BM4NSD2IO3DGL/Screen+Shot+2021-04-16+at+10.21.57+AM-1.png Blog - Crafting quality together - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e7a5bd41032ef672fd9b843/1621257619761-CS2I617QLYQTUU8ZZCUD/Screen+Shot+2021-04-16+at+10.16.33+AM.png Blog - Crafting quality together - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.meisenach.com/blog/lost-in-translation monthly 0.5 2024-03-22 https://images.squarespace-cdn.com/content/v1/5e7a5bd41032ef672fd9b843/1621259190300-KANI9KPZZ1JRV3U3B77K/shot_190424_135200.png Blog - Lost in Translation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e7a5bd41032ef672fd9b843/1621258601799-EL6SX5F4LHOJXJYBXQYZ/example_1.png Blog - Lost in Translation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.meisenach.com/blog/accessibility-audit-through-team-empathy-sessions monthly 0.5 2024-03-22 https://www.meisenach.com/blog/establishing-product-principles monthly 0.5 2024-03-22 https://images.squarespace-cdn.com/content/v1/5e7a5bd41032ef672fd9b843/92188fc9-3328-4bad-ad77-31a84d21ff42/Screenshot+2024-03-17+at+1.12.25%E2%80%AFPM.png Blog - Establishing Product Principles - Make it stand out Product principles workshop board https://images.squarespace-cdn.com/content/v1/5e7a5bd41032ef672fd9b843/309b8c00-1045-4bee-aa3e-0bfcfcbbc4a6/MacBook+Pro+16_+-+13.png Blog - Establishing Product Principles - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e7a5bd41032ef672fd9b843/1710677974621-JBSNM1QC0QKQ5DI64Y3N/MacBook+Pro+16_+-+4.png Blog - Establishing Product Principles https://images.squarespace-cdn.com/content/v1/5e7a5bd41032ef672fd9b843/1710677989036-FC720RH4R41RRWGWHUHG/MacBook+Pro+16_+-+7.png Blog - Establishing Product Principles https://images.squarespace-cdn.com/content/v1/5e7a5bd41032ef672fd9b843/1710678006262-D2Z2O6QQ7KM0RI8H8A9V/MacBook+Pro+16_+-+2.png Blog - Establishing Product Principles https://images.squarespace-cdn.com/content/v1/5e7a5bd41032ef672fd9b843/1710678019517-BB2G7B0IGFUOPKTSC8AU/MacBook+Pro+16_+-+8.png Blog - Establishing Product Principles https://images.squarespace-cdn.com/content/v1/5e7a5bd41032ef672fd9b843/1710678036412-8RVXFMA3HD2V4HE7SPZR/MacBook+Pro+16_+-+6.png Blog - Establishing Product Principles https://images.squarespace-cdn.com/content/v1/5e7a5bd41032ef672fd9b843/1710678052945-TCKEDJFJY12TZDCUSS6Y/MacBook+Pro+16_+-+9.png Blog - Establishing Product Principles https://images.squarespace-cdn.com/content/v1/5e7a5bd41032ef672fd9b843/1710678066419-AK05S6UW2TYTJM66ORJI/MacBook+Pro+16_+-+5.png Blog - Establishing Product Principles https://images.squarespace-cdn.com/content/v1/5e7a5bd41032ef672fd9b843/1710678083824-KSJPWUQ67PH7X6U9739A/MacBook+Pro+16_+-+10.png Blog - Establishing Product Principles https://www.meisenach.com/blog/team-work-makes-the-dream-work monthly 0.5 2024-03-22 https://images.squarespace-cdn.com/content/v1/5e7a5bd41032ef672fd9b843/591359dd-b107-4234-a401-8af213463872/Post+chat+feedback+Miro+board.png Blog - Team work makes the dream work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e7a5bd41032ef672fd9b843/36ee7fcf-85e0-4642-b96f-6f0417c31381/Chatflows+editor.png Blog - Team work makes the dream work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e7a5bd41032ef672fd9b843/469cdf79-ab40-44b3-9438-e3177a110428/Post+chat+feedback+-+design+documentation+intro.png Blog - Team work makes the dream work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.meisenach.com/about daily 0.75 2024-04-22 https://images.squarespace-cdn.com/content/v1/5e7a5bd41032ef672fd9b843/1585176846760-J7B14WA7K0QTRTUSGH8X/IMG_5389+%281%29.jpg https://www.meisenach.com/design-leadership-philosophy daily 0.75 2024-04-22 https://images.squarespace-cdn.com/content/v1/5e7a5bd41032ef672fd9b843/75e9fd00-2828-40ef-b1c4-aa308a3f614f/journal-teamwork-and-leadership-on-a-ship.png https://images.squarespace-cdn.com/content/v1/5e7a5bd41032ef672fd9b843/55ee140a-54cb-4ad3-bae2-6a1a3fa6f432/Frame+12.png https://images.squarespace-cdn.com/content/v1/5e7a5bd41032ef672fd9b843/e1797ea8-ae54-4534-9c59-4134afdbc58b/Frame+11.png https://images.squarespace-cdn.com/content/v1/5e7a5bd41032ef672fd9b843/c2d6e51e-c17b-4d44-a838-8816e31363bd/Frame+10.png https://images.squarespace-cdn.com/content/v1/5e7a5bd41032ef672fd9b843/bb2cc700-98e4-4a41-960f-ca6561121e79/Frame+6.png Design & Leadership Philosophy https://images.squarespace-cdn.com/content/v1/5e7a5bd41032ef672fd9b843/0e468dd1-c076-42dc-b4d0-1e993ce04751/Frame+7.png Design & Leadership Philosophy https://images.squarespace-cdn.com/content/v1/5e7a5bd41032ef672fd9b843/1866da06-9676-4d4c-b3c9-63d476def059/Frame+8.png Design & Leadership Philosophy https://images.squarespace-cdn.com/content/v1/5e7a5bd41032ef672fd9b843/b60c2bde-b779-4d92-be53-ff53ff1f415c/Frame+9.png Design & Leadership Philosophy https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511387030-5LI1E5QMVTQ2RY9S00A4/20140228_Trade+151_0046+1.jpg Design & Leadership Philosophy https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511440608-5BVMHVN4WR2I9YQV1WWR/Aro+Ha_0010+1.jpg Design & Leadership Philosophy https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511467879-K5J9BYNACHJVDV3BNSFU/Aro+Ha_0387+1.jpg Design & Leadership Philosophy https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511743693-J3A8OYH6X8C7RXNU5K0J/20140301_Trade+151_0124+1.jpg Design & Leadership Philosophy https://www.meisenach.com/mywork daily 1.0 2024-04-22 https://www.meisenach.com/mywork/knowledgebasesearch monthly 0.5 2021-07-06 https://images.squarespace-cdn.com/content/v1/5e7a5bd41032ef672fd9b843/1625673516627-K1G0L066OGAANW3FKDFB/Screen+Shot+2021-07-07+at+11.52.12+AM.png My Work - Knowledge Base Search in Chat https://images.squarespace-cdn.com/content/v1/5e7a5bd41032ef672fd9b843/1598906861609-YG4ZIZ90PM8WZD42T3V5/6s3-RaqF.jpg My Work - Knowledge Base Search in Chat - Research The first step to kicking off this project was meeting the Knowledge base team who are all based out of HubSpot’s Dublin office. We decided that having the Knowledge base team come to Cambridge to kick this project off was the best first step. Both teams had a lot of data and information to share, so kicking this project off in the same location was important to both teams. With flights booked, the product designer of the Knowledge base team and I began designing a workshop for both teams. The goal of the workshop was to make sure that both teams were aligned on what persona we were building this feature for along with how a customer would navigate moving between the Knowledge Base editor and the chatflows editor. Additionally, we also walked through what the website visitor’s journey would be when they interacted with search in chat. https://images.squarespace-cdn.com/content/v1/5e7a5bd41032ef672fd9b843/1598907748579-W0XD5E38663XNPXTEQWJ/cwpAf5yk.jpg My Work - Knowledge Base Search in Chat - Research alignment We all left the workshop feeling excited and aligned. We had research goals & next steps: Identify who is responsible for setting up Knowledge base & chat Identify how customers would leverage this, if at all. Identify where customers would expect to set up a self-service experience like search in chat. I interviewed 8 participants, a mix of participants who had both knowledge base and chat set up, some who were using competitor tools, and some who only had either knowledge base or chat set up. https://images.squarespace-cdn.com/content/v1/5e7a5bd41032ef672fd9b843/1625673209715-XA9C70YCXI5XUAKBIF8M/Screen+Shot+2021-07-07+at+11.52.12+AM.png My Work - Knowledge Base Search in Chat - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e7a5bd41032ef672fd9b843/1625673156862-5HKXP4GXKJMDJ6ZG53O8/Artboard+Copy+66.png My Work - Knowledge Base Search in Chat - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e7a5bd41032ef672fd9b843/1625673179293-M21FPZNDW9NZ55IX2G7F/Artboard+Copy+2.png My Work - Knowledge Base Search in Chat - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e7a5bd41032ef672fd9b843/1625673695075-3TKE5BN6UISS2IYSAMNC/Artboard+Copy+13.png My Work - Knowledge Base Search in Chat - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e7a5bd41032ef672fd9b843/1598907182850-Y8VNA64C5R4RVP6MOUX5/Screen+Shot+2020-08-31+at+4.50.25+PM.png My Work - Knowledge Base Search in Chat https://images.squarespace-cdn.com/content/v1/5e7a5bd41032ef672fd9b843/1598907183376-WJ4SGM0I4NB6TTN08394/Screen+Shot+2020-08-31+at+4.50.37+PM.png My Work - Knowledge Base Search in Chat https://images.squarespace-cdn.com/content/v1/5e7a5bd41032ef672fd9b843/1598907182116-CSLBWVM9W9H8I3PFM5RY/Screen+Shot+2020-08-31+at+4.50.58+PM.png My Work - Knowledge Base Search in Chat https://images.squarespace-cdn.com/content/v1/5e7a5bd41032ef672fd9b843/1598907182148-3C7XA76Y2PMQBOK7SWNT/Screen+Shot+2020-08-31+at+4.51.09+PM.png My Work - Knowledge Base Search in Chat https://images.squarespace-cdn.com/content/v1/5e7a5bd41032ef672fd9b843/1598907188386-B0Y1RX4BU3IZL6Z3M6R7/Screen+Shot+2020-08-31+at+4.51.35+PM.png My Work - Knowledge Base Search in Chat https://images.squarespace-cdn.com/content/v1/5e7a5bd41032ef672fd9b843/1598907181871-2CPEGNDYWLA13N4WFQ5Y/Screen+Shot+2020-08-31+at+4.51.21+PM.png My Work - Knowledge Base Search in Chat https://www.meisenach.com/mywork/chattargeting monthly 0.5 2020-11-03 https://images.squarespace-cdn.com/content/v1/5e7a5bd41032ef672fd9b843/1596727727207-1HURNF2A8Q9WS24WWCOK/Screen+Shot+2020-08-06+at+11.24.13+AM.png My Work - Chat Targeting https://images.squarespace-cdn.com/content/v1/5e7a5bd41032ef672fd9b843/1596747131266-NZN5KTZS18CMR85CQMC0/Screen+Shot+2020-08-06+at+4.50.45+PM.png My Work - Chat Targeting - Making conditional logic approachable✨ What I learned through my research is that there are a lot of ways to approach creating a targeting experience-- even inside HubSpot. One thing that became really clear however, was that whatever we ended up building needed to be approachable and easy to use. The persona we decided to solve for is Sadie, our support admin who is not a power user and is using HubSpot for the first time. She wants to set up a successful support experience that solves customer problems and leaves customers feeling satisfied with her team’s help. In order to achieve her goal of setting up a successful chat experience, Sadie needs to set up multiple tools inside of HubSpot like pop-up forms, chat, feedback and more. That means that she spends time going in and out of different parts of HubSpot which means that consistency in these similar tools so Sadie can quickly and efficiently so she can focus her attention on the important tasks—solving customer problems. https://www.meisenach.com/mywork/customerportal monthly 0.5 2021-07-06 https://images.squarespace-cdn.com/content/v1/5e7a5bd41032ef672fd9b843/1625614930608-RGYTFIE5NJOWQ2AP73WP/Artboard+Copy+7.png My Work - Customer Portal https://images.squarespace-cdn.com/content/v1/5e7a5bd41032ef672fd9b843/1625661907394-SA8PSMIQQ15DJRC8S9F4/Artboard+Copy+8.png My Work - Customer Portal - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e7a5bd41032ef672fd9b843/1625663787720-88HYAO4K0P1KROU0ZUE2/Screen+Shot+2021-07-07+at+9.01.30+AM.png My Work - Customer Portal - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e7a5bd41032ef672fd9b843/1625663826357-4MLM3YWYF9DO15O1D8AR/Screen+Shot+2021-07-07+at+9.01.45+AM.png My Work - Customer Portal - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e7a5bd41032ef672fd9b843/1625664192468-S3SDCBE9WTU8NIQTD9WP/Screen+Shot+2021-07-07+at+8.51.52+AM.png My Work - Customer Portal https://images.squarespace-cdn.com/content/v1/5e7a5bd41032ef672fd9b843/1625664169174-VPHZAKU4YGSEAKGL3QGN/Screen+Shot+2021-07-07+at+8.52.02+AM.png My Work - Customer Portal https://images.squarespace-cdn.com/content/v1/5e7a5bd41032ef672fd9b843/1625667591042-6D33VZMBRVE7QOE8YSDM/Artboard+Copy+12.png My Work - Customer Portal - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e7a5bd41032ef672fd9b843/1625666949008-5W8TN96W5OXR18UJX6RG/hubspotconfig.png My Work - Customer Portal - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e7a5bd41032ef672fd9b843/1625665080855-RW7PU3WUSLNQTP4KZ8N9/Artboard+Copy+11.png My Work - Customer Portal https://www.meisenach.com/mywork/view-in-room monthly 0.5 2021-07-06 https://images.squarespace-cdn.com/content/v1/5e7a5bd41032ef672fd9b843/1625675147939-RDEWPK7GB9TUYCVQESWP/Screen+Shot+2021-07-07+at+12.25.34+PM.png My Work - View in Room - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e7a5bd41032ef672fd9b843/1625675199145-8THPHKNAL1GF9458WX3L/image-asset.png My Work - View in Room - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e7a5bd41032ef672fd9b843/1625675353005-NG1WSDT3K7U9838QH680/Artboard+Copy+14.png My Work - View in Room - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e7a5bd41032ef672fd9b843/1625675467732-J6D3X80LDAQ2XV4OMOTE/Screen+Shot+2021-07-07+at+12.30.52+PM.png My Work - View in Room - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e7a5bd41032ef672fd9b843/1625675730574-BOONWUXJRJIQ6L800LWY/Final_1.png My Work - View in Room - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e7a5bd41032ef672fd9b843/1625676613457-8RGLT8RN63TG8PZH5BGL/Final_3.png My Work - View in Room - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e7a5bd41032ef672fd9b843/1625676408909-DG1SXL6FPK74MKLPG51L/Final1.png My Work - View in Room - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.meisenach.com/mywork/feedback-in-chat monthly 0.5 2021-07-06 https://images.squarespace-cdn.com/content/v1/5e7a5bd41032ef672fd9b843/3dcb6740-d45a-4234-bfd4-6a892f27d83f/FeedbackInChat.png My Work - Feedback in chat https://www.meisenach.com/mywork/campaign-creation-management-journey-map monthly 0.5 2024-03-15 https://images.squarespace-cdn.com/content/v1/5e7a5bd41032ef672fd9b843/32f8423a-da80-4cf6-9407-a716630ee527/Screenshot+2024-03-15+at+11.06.38%E2%80%AFAM.png https://images.squarespace-cdn.com/content/v1/5e7a5bd41032ef672fd9b843/866450d5-120d-4d7f-b247-3c59d41c5bfd/Screenshot+2023-01-31+at+10.54.56.png https://images.squarespace-cdn.com/content/v1/5e7a5bd41032ef672fd9b843/6b7de8f2-4f91-4f8f-a0f0-df301edc29c9/Screenshot+2023-01-31+at+10.55.32.png https://images.squarespace-cdn.com/content/v1/5e7a5bd41032ef672fd9b843/9a5c24bb-24a3-4d1e-841f-ffe025428947/Screenshot+2023-02-02+at+11.23.03.png https://www.meisenach.com/mywork/marketing-campaign-creation-management-vision monthly 0.5 2024-03-18 https://images.squarespace-cdn.com/content/v1/5e7a5bd41032ef672fd9b843/4e9bde4b-1801-43d7-a629-96ace0264246/MacBook+Pro+16_+-+1+%284%29.png My Work - Marketing Campaign Creation & Management Vision